Top Tier Holiday Shopping Guide 2020

Welcome to the 2020 Top Tier Holiday Shopping Guide! We have organized a shopping list from the latest consumer start-ups within the Top Tier portfolio. It has become essential this year for consumer start-ups to offer online products or services and we hope you will all be able to find a technology-driven gift from one of our latest consumer categories. Please enjoy our list below, and we suggest that you order ahead of time in case of any delays this year. E-commerce is not a category we are betting against this holiday season!

The gym of the future returned to your home with sweaty in-person fitness classes becoming unavailable this year. Future gives you access to a remote personal coach (a real person!) who builds training plans customized to your skills and goals. The Whoop Strap 3.0 is the latest wearable sensor that rivals the Apple Watch, which excels in sleep and recovery data in addition to the standard fitness tracking capabilities. Magic Mind is a productivity drink that lets you say goodbye to the negatives that come with traditional coffee and energy drinks. Each shot contains a combination of 12 active ingredients designed to stimulate focus, creativity, energy, and motivation while decreasing stress, oxidation, and inflammation in the body.

Delivery in the age of quarantine has become essential; check out some of our new favorite food and drink companies that deliver right to your door. Shef has a multi-cultural meal delivery app that sources meals from cooks in local communities. The service provides an opportunity for many restaurant employees negatively impacted this year to continue making meals for their customers. Trade Coffee is an online coffee marketplace experience that will match you with coffee roasters throughout the U.S. Vivino’s online wine marketplace and wine-rating app opens up the world of wine.

Our personal spaces have become reimagined as our daily routines have become centered around our homes. Oda Speakers help bring live music inside the house. They are a pair of speakers that grant access to an exclusive membership for live performances, perfect for any concert lover. Rise Gardens is a hydroponic garden that allows you to grow fresh herbs and veggies indoors year-round. The Always Pan is a stylish pan that will be your go-to because it can replace several traditional cookware pieces.

We are seeing the same broad consumer trends verticalize specific demographics. Please check out our kids and pets section for the latest data-tracking, personalized, healthy, and sustainable gifts. The Fi Dog Collar is a GPS smart dog collar that will allow you to track your dog’s location. The Owlet Sock is the first baby monitor to track your baby’s oxygen level and heart rate while they sleep. Wonderbly creates and publishes personalized storybooks for children.

E-commerce has continued to evolve in all categories, with many retailers embracing a digital-first strategy. Atoms Shoes are both minimalist and comfortable, perfect for everyday use. Beauty Pie is a direct-to-consumer cosmetics line that sells high-quality makeup and skincare via a membership model. ManiMe delivers stick-on gel nails that are laser-cut to fit the customer’s nail shape based on photos uploaded when ordering online.

2020 accelerated many developing consumer trends. With less travel, shorter commutes, and more time,  many have used it for productivity or have picked up a new hobby. Blinkist offers audiobooks or short podcast lessons for folks who want to learn and read through key ideas in 15 minutes. ProGuides brings coaching and skill development into the gaming world with its content and coaches’ platform, helping gamers develop their talents. VanMoof offers high tech electric bicycles and has a mission to redefine city mobility forever.

Still haven’t found what you’re looking for? Check out our extended list below!  

What do you think? We welcome your views on these gift ideas and look forward to hearing about some of your own online gift resources. Please let us know via Twitter: @TTCP_SF.